Valence Asymmetries in Attitude Ambivalence

  title={Valence Asymmetries in Attitude Ambivalence},
  author={Aaron Snyder and Zakary L. Tormala},
  journal={Journal of Personality and Social Psychology},
Existing models of ambivalence suggest that as the number of conflicting reactions (e.g., attitude components) increases, so too does the experience of ambivalence. Interestingly, though, these models overwhelmingly assume that this relationship is independent of valence. Across 3 studies we observe that this effect is in fact heavily influenced by 2 established valence asymmetries: positivity offset (baseline positive reactions even in the absence of positive information) and negativity bias… 

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