Vaccinating Voters: Surveying Political Campaign Inoculation Scholarship

@article{Compton2013VaccinatingVS,
  title={Vaccinating Voters: Surveying Political Campaign Inoculation Scholarship},
  author={J. Compton and B. Ivanov},
  journal={Annals of the International Communication Association},
  year={2013},
  volume={37},
  pages={251 - 283}
}
  • J. Compton, B. Ivanov
  • Published 2013
  • Political Science
  • Annals of the International Communication Association
  • Inoculation theory has seen dramatic theoretical development since it was first introduced in the early 1960s, and applied research has explored its efficacy in such domains as politics, health, and commerce. This chapter notes a dearth in political campaign inoculation scholarship in recent years and calls for renewed interest. A survey of inoculation research offers a nuanced portrait of how inoculation has functioned in campaigns, yet several findings remain unexplained by the theory. The… CONTINUE READING
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