Corpus ID: 151162637

VISUAL POLLUTION: A NEW AXIOLOGICAL DIMENSION OF MARKETING?

@article{Elena2012VISUALPA,
  title={VISUAL POLLUTION: A NEW AXIOLOGICAL DIMENSION OF MARKETING?},
  author={E. Elena and Morozan Cristian and P. Suzana},
  journal={Annals of Faculty of Economics},
  year={2012},
  volume={1},
  pages={820-826}
}
  • E. Elena, Morozan Cristian, P. Suzana
  • Published 2012
  • Economics
  • Annals of Faculty of Economics
  • Everyone'(tm)s belief is that marketing plays a fundamental role in all economic or uneconomic areas of business. However, what becomes very clear is that, in addition to the many positive aspects that it generates, marketing produces unwanted effects as well.The paper tries to prove the relationship between marketing and axiology (its value and its perception on the people), on the one hand, and one of its most obvious effects - visual pollution, which already starts to be in the attention of… CONTINUE READING
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