Corpus ID: 110194213

VIRTUAL "THIRD PLACES" AND EXPERIENTIAL LEARNING: A CASE STUDY OF BLOGGING IN A MARKETING PROMOTIONS COURSE

@inproceedings{Levin2007VIRTUALP,
  title={VIRTUAL "THIRD PLACES" AND EXPERIENTIAL LEARNING: A CASE STUDY OF BLOGGING IN A MARKETING PROMOTIONS COURSE},
  author={M. Levin and D. Davis},
  year={2007}
}

M. Levin, D. Davis

Published 2007

Engineering

Engaging students in learning is an ongoing challenge to marketing educators. This paper examines the use of a virtual third place as one way to address this challenge. Oldenburg’s concept of a “third place” is integrated with Kolb’s experiential learning cycle to understand how virtual third places enhance learning. A case study of the use of a course blog in a marketing promotions course is presented, and benefits and challenges of the use of blog technology are discussed. Students… CONTINUE READING

mmaglobal.org

Save to Library

Create Alert

Cite

Launch Research Feed