VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

@article{Wong2004VERBA,
  title={VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth},
  author={F. Lennie Wong and Marian Huhman and Lori D Asbury and Rosemary Bretthauer-Mueller and Susan McCarthy and Paula Londe and Carrie D Heitzler},
  journal={Preventing Chronic Disease},
  year={2004},
  volume={1},
  pages={1728 - 1732}
}
The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing… CONTINUE READING
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