VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

  title={VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth},
  author={F. Lennie Wong and Marian Huhman and Lori D Asbury and Rosemary Bretthauer-Mueller and Susan McCarthy and Paula Londe and Carrie D Heitzler},
  journal={Preventing Chronic Disease},
  pages={1728 - 1732}
The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing… CONTINUE READING
Recent Discussions
This paper has been referenced on Twitter 4 times over the past 90 days. VIEW TWEETS

From This Paper

Topics from this paper.
37 Citations
6 References
Similar Papers


Publications citing this paper.
Showing 1-10 of 37 extracted citations


Publications referenced by this paper.
Showing 1-6 of 6 references

Marketing social change: changing behavior to promote health, social development, and the environment

  • AR Andreasen
  • San Francisco (CA): Jossey-Bass;
  • 1995
Highly Influential
3 Excerpts

Media in the home 2000: the fifth annual survey of parents and children

  • EH Woodard
  • Philadelphia (PA): The Annenberg Public Policy…
  • 2000
1 Excerpt

Similar Papers

Loading similar papers…