VALUE CREATION BY FIRMS.

@inproceedings{Moran1996VALUECB,
  title={VALUE CREATION BY FIRMS.},
  author={Peter Moran and Sumantra Ghoshal},
  year={1996}
}
Extant strategy theory focuses largely on the appropriation of value as the basis for explaining and predicting firm performance. We argue that this focus is inappropriate. Drawing on the ideas of ... 

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