Utilizing the analytic hierarchy process AHP in SWOT analysis } a hybrid method and its application to a forest-certification case q

@inproceedings{Kurttilaa2015UtilizingTA,
  title={Utilizing the analytic hierarchy process AHP in SWOT analysis \} a hybrid method and its application to a forest-certification case q},
  author={Mikko Kurttilaa and Mauno Pesonena and Jyrki Kangasb and Miika Kajanusa},
  year={2015}
}
  • Mikko Kurttilaa, Mauno Pesonena, +1 author Miika Kajanusa
  • Published 2015
Ž The present study examines a new hybrid method for improving the usability of SWOT Strengths, Weaknesses, . Opportunities and Threats analysis. A commonly used decision analysis method, the Analytic Hierarchy Process Ž . AHP , and its eigenvalue calculation framework are integrated with SWOT analysis. AHP’s connection to SWOT yields analytically determined priorities for the factors included in SWOT analysis and makes them commensurable. The aim in applying the hybrid method is to improve the… CONTINUE READING