Utility-based association rule mining: A marketing solution for cross-selling

@article{Lee2013UtilitybasedAR,
  title={Utility-based association rule mining: A marketing solution for cross-selling},
  author={Dongwon Lee and Sung-Hyuk Park and Songchun Moon},
  journal={Expert Syst. Appl.},
  year={2013},
  volume={40},
  pages={2715-2725}
}
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