Using your friends: social mechanics in social games

@inproceedings{Consalvo2011UsingYF,
  title={Using your friends: social mechanics in social games},
  author={Mia Consalvo},
  booktitle={FDG},
  year={2011}
}
This paper analyzes the social mechanics in top social games. It identifies several mechanisms by which social games encourage sociality: the friend bar, gifting, visiting, challenge/competition, and communication. Different implementations of these components result in varying gameplay experiences. However, no mechanics were found to offer very deep or sustained social interactions between players. 
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