Using thematic analysis in psychology

  title={Using thematic analysis in psychology},
  author={Virginia Braun and Victoria Clarke},
  journal={Qualitative Research in Psychology},
  pages={101 - 77}
Thematic analysis is a poorly demarcated, rarely acknowledged, yet widely used qualitative analytic method within psychology. In this paper, we argue that it offers an accessible and theoretically flexible approach to analysing qualitative data. We outline what thematic analysis is, locating it in relation to other qualitative analytic methods that search for themes or patterns, and in relation to different epistemological and ontological positions. We then provide clear guidelines to those… 

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