Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students.

@article{Todd2011UsingTT,
  title={Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students.},
  author={Jemma Todd and Barbara M. Mullan},
  journal={Addictive behaviors},
  year={2011},
  volume={36 10},
  pages={980-6}
}
The current study investigated whether binge drinking in female undergraduates could be reduced by the mere measurement effect (MME), and by altering binge drinker prototypes from the prototype willingness model (PWM). Whether willingness added to the theory of planned behaviour (TPB) was also explored. Female undergraduates aged 17-25 (N=122) were randomly allocated to a prototype manipulation, mere measurement, or control group, and completed two online questionnaires separated by 14-21 days… CONTINUE READING

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