Using the tasting room experience to create loyal customers

@inproceedings{Nowak2006UsingTT,
  title={Using the tasting room experience to create loyal customers},
  author={Linda I. Nowak and Sandra K. Newton},
  year={2006}
}
Purpose – The purpose of this research is to determine if positive affect, in combination with product quality, fair pricing, and customer‐focused operations leads to higher levels of customer satisfaction and repurchase intentions.Design/methodology/approach – A total of 89 undergraduate and graduate business students, ages 23 to 59, each visited a winery they had never visited before. Afterward they filled out a questionnaire evaluating the winery on product quality, fair pricing, feelings of… CONTINUE READING

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