Using the implicit association test to measure self-esteem and self-concept.

@article{Greenwald2000UsingTI,
  title={Using the implicit association test to measure self-esteem and self-concept.},
  author={Anthony G Greenwald and Shelly Farnham},
  journal={Journal of personality and social psychology},
  year={2000},
  volume={79 6},
  pages={
          1022-38
        }
}
Experiment 1 used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report) measures of self-esteem. Experiment 2 tested known-groups validity of two IAT gender self-concept… 

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