Using the Balanced Scorecard for Strategic Communication and Performance Management

  title={Using the Balanced Scorecard for Strategic Communication and Performance Management},
  author={Cid{\'a}lia Oliveira and Adelaide Martins and Mark Anthony Camilleri and Shital Jayantilal},
There is a relationship between the organizations’ strategic objectives and their corporate communications. The latter is an important feature of organizational performance. Organizational leaders are continuously facing the challenge of communicating their strategic goals to their stakeholders. Very often, they are adopting performance management tools to meet this challenge. Consequently, this chapter explains that the Balanced Scorecard (BSC) can be used to evaluate and measure the firms… 
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