Using social dynamics to explain uptake in energy saving measures: Lessons from space conditioning interventions in Japan and California

@inproceedings{Outcault2018UsingSD,
  title={Using social dynamics to explain uptake in energy saving measures: Lessons from space conditioning interventions in Japan and California},
  author={Sarah Outcault and Angela Sanguinetti and Marco Pritoni},
  year={2018}
}
Author(s): Outcault, Sarah; Sanguinetti, Angela; Pritoni, Marco | Abstract: The authors ran a pair of interventions to encourage passive cooling measures in two sustainable energy communities: E-Sogo in Japan and West Village in the United States. The interventions used proven levers for encouraging behavior change (among adult household members), but yielded modest results. Traditional methods of evaluating intervention effectiveness do not reveal why responses are weak, so the authors… CONTINUE READING
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E-Sogo and West Village Experiments to Reduce AC Use

A Mikami
  • Conference poster. Behavior, Energy and Climate Change, Japan. September
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