Using simulation optimization as a decision support tool for supply chain coordination with contracts

@article{Eskandari2010UsingSO,
  title={Using simulation optimization as a decision support tool for supply chain coordination with contracts},
  author={Hamidreza Eskandari and Mohamad Darayi and Christopher D. Geiger},
  journal={Proceedings of the 2010 Winter Simulation Conference},
  year={2010},
  pages={1306-1317}
}
This paper studies the issue of channel coordination for a supply chain consisting of one supplier and two retailers, facing stochastic demand that is sensitive to both sales effort and retail price. We develop a decision support tool using simulation optimization for supply chain coordination with revenue sharing or buyback contract. In order to represent a real competitive price and effort dependent demand, a new linear demand model is proposed. Due to the stochastic nature of the market… CONTINUE READING
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Coordination a SC with effort and price dependent stochastic demand

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