Using sentiment analysis to improve business operations

@article{Zitnik2012UsingSA,
  title={Using sentiment analysis to improve business operations},
  author={Marinka Zitnik},
  journal={ACM Crossroads},
  year={2012},
  volume={18},
  pages={42-43}
}
e mploying different techniques and statistical methodologies to determine the attitude of a speaker or writer with respect to some topic can be very useful for business if applied correctly. By using sentiment analysis, it is possible to evaluate the social media health of a brand, compare it to the business’s competitors, and capture trends and sudden positive or negative spikes. Sentiment systems can range from simple social media monitoring to active engagement with influential… CONTINUE READING

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