Using sentiment analysis to improve business operations

  title={Using sentiment analysis to improve business operations},
  author={Marinka Zitnik},
  journal={ACM Crossroads},
e mploying different techniques and statistical methodologies to determine the attitude of a speaker or writer with respect to some topic can be very useful for business if applied correctly. By using sentiment analysis, it is possible to evaluate the social media health of a brand, compare it to the business’s competitors, and capture trends and sudden positive or negative spikes. Sentiment systems can range from simple social media monitoring to active engagement with influential… CONTINUE READING


Publications referenced by this paper.
Showing 1-2 of 2 references

natural language Processing with Python: Analyzing text with the natural language Toolkit

  • S. Bird, E. Klein, E. Loper
  • o’reilly Media,
  • 2009
Highly Influential
4 Excerpts

opinion mining and sentiment analysis. Foundations and Trends in Information retrieval

  • B. Pang, L. Lee
  • 2008
Highly Influential
4 Excerpts

Similar Papers

Loading similar papers…