Using role sets to engage and persuade visitors of Web sites that promote safe sex

  • M F Steehouder
  • Published 2005 in
    IPCC 2005. Proceedings. International…


Promoting safe sexual behavior is difficult because of the face threatening nature of such messages. Too much facework involves the risk of the message to become unclear and noncommittal, while too little facework might end in the reader resisting the message, and even boomerang effects (reactance). In this paper, it is argued that creating appropriate… (More)


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