Using open source data in developing competitive and marketing intelligence

@article{Fleisher2008UsingOS,
  title={Using open source data in developing competitive and marketing intelligence},
  author={C. Fleisher},
  journal={European Journal of Marketing},
  year={2008},
  volume={42},
  pages={852-866}
}
  • C. Fleisher
  • Published 2008
  • Business
  • European Journal of Marketing
Purpose – The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open source intelligence (OSINT) in business/commercial enterprises, examines the planning and execution challenges organizations are experiencing associated with effectively using and fusing OSINT in C/MI decision‐making processes, and provides guidelines… Expand
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