Using message framing to motivate HIV testing among low-income, ethnic minority women.

@article{Apanovitch2003UsingMF,
  title={Using message framing to motivate HIV testing among low-income, ethnic minority women.},
  author={Anne Marie Apanovitch and Danielle McCarthy and Peter Salovey},
  journal={Health psychology : official journal of the Division of Health Psychology, American Psychological Association},
  year={2003},
  volume={22 1},
  pages={60-7}
}
This study compared the effectiveness of 4 videotaped educational programs designed to motivate HIV testing among low-income, ethnic minority women. Four hundred eighty women were assigned randomly to watch one of 2 gain-framed or 2 loss-framed videos. Consistent with prospect theory, participants' perceptions of the certainty of the outcome of an HIV test moderated the effects of framing on self-reported testing behavior 6 months after video exposure. Among participants who reported being… CONTINUE READING
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