Using masculine generics: Does generic he increase male bias in the user's imagery?

  title={Using masculine generics: Does generic he increase male bias in the user's imagery?},
  author={Mykol C. Hamilton},
  journal={Sex Roles},
  • M. Hamilton
  • Published 1 December 1988
  • Psychology
  • Sex Roles
Previous research has shown that experimenter-presented masculine generics can create male bias in the gender content of subjects' imagery. The present study tests experimentally whether subjects' own use of masculine generics has a similar effect on their imagery. College student subjects were induced to complete sentence fragments using masculine or unbiased generics, then asked to describe their imagery for each sentence and to give a first name to fit the person they visualized for each… 

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