Using e-CRM for a unified view of the customer

  title={Using e-CRM for a unified view of the customer},
  author={S. Pan and Jae-Nam Lee},
  journal={Commun. ACM},
  • S. Pan, Jae-Nam Lee
  • Published 2003
  • Computer Science
  • Commun. ACM
  • Applying detailed knowledge of the customer to a larger business domain. 

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