Using data mining to profile TV viewers

Abstract

Mining thousands of viewing choices and millions of patterns, advertisers and TV networks identify household characteristics, tastes, and desires to create and deliver custom targeted advertising. 
DOI: 10.1145/953460.953461

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Cite this paper

@article{Spangler2003UsingDM, title={Using data mining to profile TV viewers}, author={William E. Spangler and Mordechai Gal-Or and Jerrold H. May}, journal={Commun. ACM}, year={2003}, volume={46}, pages={66-72} }