Using data mining techniques to investigate the factors influencing mobile payment adoption in Morocco

@article{Berrado2013UsingDM,
  title={Using data mining techniques to investigate the factors influencing mobile payment adoption in Morocco},
  author={Abdelaziz Berrado and Safae Elfahli and Wafa El Garah},
  journal={2013 8th International Conference on Intelligent Systems: Theories and Applications (SITA)},
  year={2013},
  pages={1-5}
}
  • Abdelaziz Berrado, Safae Elfahli, Wafa El Garah
  • Published 2013
  • Business
  • 2013 8th International Conference on Intelligent Systems: Theories and Applications (SITA)
  • Mobile payment has proven to be successful all over the world not only in developed countries but also in developing ones. In Morocco, some banks have already launched an offer related to money transfer via mobiles and have the intention to suggest mobile payment solutions to their clients. But before implementing such a technology, it is important to know if Moroccans are willing to adopt it or not. In this work, we explore factors that affect future users' intention towards mobile payment. To… CONTINUE READING

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