Using data mining for service satisfaction performance analysis for mainland tourists in Taiwan


Since Taiwan and mainland China signed the Economic Cooperation Framework Agreement (ECFA) across the Taiwan Strait, the number of mainland tourists visiting Taiwan has grown significantly. To cope with the needs of mainland tourists, Taiwan must reinforce the software and hardware facilities and service quality of its entire tourism industry. This will… (More)
DOI: 10.1504/IJTM.2014.059236


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