Using crowdsourcing to support pro-environmental community activism

  title={Using crowdsourcing to support pro-environmental community activism},
  author={Elaine Massung and David Coyle and Kirsten Cater and Marc Jay and Chris Preist},
Community activist groups typically rely on core groups of highly motivated members. In this paper we consider how crowdsourcing strategies can be used to supplement the activities of pro-environmental community activists, thus increasing the scalability of their campaigns. We focus on mobile data collection applications and strategies that can be used to engage casual participants in pro-environmental data collection. We report the results of a study that used both quantitative and qualitative… CONTINUE READING
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