Using aversive images to enhance healthy food choices and implicit attitudes: An experimental test of evaluative conditioning.

@article{Hollands2011UsingAI,
  title={Using aversive images to enhance healthy food choices and implicit attitudes: An experimental test of evaluative conditioning.},
  author={Gareth J Hollands and Andrew Prestwich and Theresa M Marteau},
  journal={Health psychology : official journal of the Division of Health Psychology, American Psychological Association},
  year={2011},
  volume={30 2},
  pages={195-203}
}
OBJECTIVE To examine the effect of communicating images of energy-dense snack foods paired with aversive images of the potential health consequences of unhealthy eating, on implicit and explicit attitudes and food choice behavior. DESIGN Participants were randomly allocated to either an evaluative conditioning (EC) procedure that paired images of snack foods with images of potential adverse health consequences or a control condition that featured images of snack foods alone. MAIN OUTCOME… CONTINUE READING
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