Using an Analysis of Behavior Change to Inform Effective Digital Intervention Design: How Did the PRIMIT Website Change Hand Hygiene Behavior Across 8993 Users?

@inproceedings{Ainsworth2017UsingAA,
  title={Using an Analysis of Behavior Change to Inform Effective Digital Intervention Design: How Did the PRIMIT Website Change Hand Hygiene Behavior Across 8993 Users?},
  author={B Ainsworth and Mary Steele and Beth Stuart and Judith Joseph and Sascha Miller and Leanne G. Morrison and Paul Little and Lucy Yardley},
  booktitle={Annals of behavioral medicine : a publication of the Society of Behavioral Medicine},
  year={2017}
}
BACKGROUND In designing digital interventions for healthcare, it is important to understand not just whether interventions work but also how and for whom-including whether individual intervention components have different effects, whether a certain usage threshold is required to change behavior in each intervention and whether usage differs across population subgroups. PURPOSE We investigated these questions using data from a large trial of the digital PRimary care trial of a website based… CONTINUE READING

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