Using Twitter Data to Gain Insights into E-cigarette Marketing and Locations of Use: An Infoveillance Study

@inproceedings{Kim2015UsingTD,
  title={Using Twitter Data to Gain Insights into E-cigarette Marketing and Locations of Use: An Infoveillance Study},
  author={Annice E Kim and Timothy Hopper and Sean Simpson and James Nonnemaker and Alicea J Lieberman and Heather Hansen and Jamie Guillory and Lauren Porter},
  booktitle={Journal of medical Internet research},
  year={2015}
}
BACKGROUND Marketing and use of electronic cigarettes (e-cigarettes) and other electronic nicotine delivery devices have increased exponentially in recent years fueled, in part, by marketing and word-of-mouth communications via social media platforms, such as Twitter. OBJECTIVE This study examines Twitter posts about e-cigarettes between 2008 and 2013 to gain insights into (1) marketing trends for selling and promoting e-cigarettes and (2) locations where people use e-cigarettes. METHODS We… CONTINUE READING