Using Social Psychology to Motivate Contributions to Online Communities

@article{Ling2005UsingSP,
  title={Using Social Psychology to Motivate Contributions to Online Communities},
  author={Kimberly S. Ling and Gerard Beenen and Pamela J. Ludford and Xiaoqing Wang and Klarissa Ting-Ting Chang and Xin Li and Dan Cosley and Dan Frankowski and Loren G. Terveen and Al Mamunur Rashid and Paul Resnick and Robert E. Kraut},
  journal={J. Computer-Mediated Communication},
  year={2005},
  volume={10}
}
  • Kimberly S. Ling, Gerard Beenen, +9 authors Robert E. Kraut
  • Published in
    J. Computer-Mediated…
    2005
  • Psychology, Computer Science
  • Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can lead to mid-level design goals to address this problem. We tested design principles derived from these theories in four field experiments involving members of an online movie recommender community. In each of the experiments participated were given different explanations for the value of their contributions. As predicted by theory, individuals contributed when they were… CONTINUE READING

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