Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome

@inproceedings{Bian2017UsingSM,
  title={Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome},
  author={Jiang Bian and Yunpeng Zhao and Ramzi G Salloum and Yi Guo and Mo Wang and Mattia Prosperi and Hansi Zhang and Xinsong Du and Laura J Ramirez-Diaz and Zhe He and Yuan Sun},
  booktitle={Journal of medical Internet research},
  year={2017}
}
BACKGROUND Social media is being used by various stakeholders among pharmaceutical companies, government agencies, health care organizations, professionals, and news media as a way of engaging audiences to raise disease awareness and ultimately to improve public health. Nevertheless, it is unclear what effects this health information has on laypeople. OBJECTIVE This study aimed to provide a detailed examination of how promotional health information related to Lynch syndrome impacts laypeople… CONTINUE READING
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