Using Social Marketing Principles to Understand an Extension Audience’s Landscape Water Conservation Practices

@inproceedings{Warner2015UsingSM,
  title={Using Social Marketing Principles to Understand an Extension Audience’s Landscape Water Conservation Practices},
  author={Laura A. Warner and William L. Schall},
  year={2015}
}
A substantial amount of water is applied to Florida landscapes, and encouraging water conservation through irrigation practices has been identified as a priority programming area where there is great opportunity to positively affect the state’s water resources. Florida Extension addresses this priority area through educational programming. Social marketing has been identified as a promising approach to changing behaviors that influence environmental issues, such as water-saving irrigation… CONTINUE READING

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