Using Reputation Measurement to Create Value: An Analysis and Integration of Existing Measures

@article{Money2006UsingRM,
  title={Using Reputation Measurement to Create Value: An Analysis and Integration of Existing Measures},
  author={Kevin Money and Carola Hillenbrand},
  journal={Journal of General Management},
  year={2006},
  volume={32},
  pages={1 - 12}
}
A large body of academic literature is concerned with the conceptualisation and measurement of Corporate Reputation. However, it is not clear how different conceptualisations interact, complement or conflict with each other. Moreover, the theoretical rigour of individual models of Reputation is not always clear. In recent years, there has been a call for a theoretical development to provide a framework that can be used to identify the scope and potential utility of different Reputation measures… 
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