Using Reputation Measurement to Create Value: An Analysis and Integration of Existing Measures

  title={Using Reputation Measurement to Create Value: An Analysis and Integration of Existing Measures},
  author={Kevin Money and Carola Hillenbrand},
  journal={Journal of General Management},
  pages={1 - 12}
A large body of academic literature is concerned with the conceptualisation and measurement of Corporate Reputation. However, it is not clear how different conceptualisations interact, complement or conflict with each other. Moreover, the theoretical rigour of individual models of Reputation is not always clear. In recent years, there has been a call for a theoretical development to provide a framework that can be used to identify the scope and potential utility of different Reputation measures… 
Corporate Reputation: An Introduction to a Complex Construct
Demonstrating and providing evidence for what corporate reputation contributes to the value creation of companies are the main objectives of this book. Helm starts out with looking at definitions of
Defining and Measuring Corporate Reputations
Corporate reputation is a construct that has gained widespread recognition in the disciplines of strategy, corporate social responsibility, management and marketing because a good reputation is
A Stakeholders’ Perspective of Reputation Dimensions for Service Organisations: Evidence from a Developing Country Context
Corporate reputation is widely acknowledged to contribute to business success by academics and business executives. Despite the importance of corporate reputation in all markets, we lack sufficient
Exposé Is the Reputation Quotient a valid and reliable measure for corporate reputation ?
“It is doubtful that anyone today would argue that corporate reputation is unimportant” (Barnett, Jermier, & Lafferty, 2006, p.35). Background Corporate Reputation (CR) has been researched by
Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications
Corporate reputation is more important than ever. The highly turbulent business environment, increased public expectations, and pressure from different stakeholder groups have all contributed to the
Segmenting Stakeholders in Terms of Corporate Responsibility: Implications for Reputation Management
Corporate Responsibility is a concept that is receiving increasing attention in the Corporate Reputation literature. Many researchers have sought to link high levels of Corporate Responsibility with
Corporate reputation and reputation risk: Definition and measurement from a (risk) management perspective
Purpose - The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring
Corporate Reputation Management Decisions: Customer’s Perspective
When corporate reputation is analyzed from the perspective of relationship equity and communication, the analysis frequently appeals to expectations and experience of customers as the most important
The impact of the corporate identity mix on corporate reputation
The concepts of corporate identity (CI) and corporate reputation (CR) receive extensive investigation within their separate domains. Recent strategic marketing literature calls for these two fields
The development of a new instrument to measure client-based corporate reputation in the service industry
The link between a favourable corporate reputation and business benefits is well established. Most executives recognise the importance of a favourable corporate reputation in building a competitive


Reputation in Relationships: Measuring Experiences, Emotions and Behaviors
This paper answers the call for more theoretical development and more rigorous and practical measurement tools that can be readily applied by management. On a conceptual level, it contributes to
Components and Parameters of Corporate Reputation — An Empirical Study
A wide variety of scientific and semi-scientific publications state that (amorphous) constructs like corporate reputation may cause sustainable profits. The reason for their interest in reputation is
A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ
Currently, considerable research is devoted to evaluating the cross-cultural applicability of the Reputation Quotient (RQ), an instrument to measure corporate reputation that is not biased towards
Reputation as an Emerging Construct in the Business and Society Field
Reputation is a powerful concept for business, government, and nonprofit organizations, just as it is for individuals. Executives, administrators, external and internal stakeholders, critics, and
Practitioner perceptions of corporate reputation: an empirical investigation
Owner‐managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms’ client reputation management activities and their
Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature
A substantial number of academic studies are devoted to the conceptualization and measurement of corporate reputation. However, it is not fully clear which associations (perceptions) can be seen as
Corporate Reputation
This article identifies four themes that dominate the literature on corporate reputation and attempts to further distinguish the linkages between the concepts of identity, image, and reputation. Four
The Reputation Index:: Measuring and Managing Corporate Reputation
Abstract Perhaps the most critical, strategic, and enduring asset that a corporation possesses is its reputation. Although corporate reputation is undoubtedly a significant and relevant corporate
Corporate Reputation in Professional Services Firms: ‘Reputation Management Based on Intellectual Capital Management’
There is a gap between the market price of a listed company and its book value and the difference between the two values relates in part to the value of the company's intangible assets. Accordingly,
Measuring Corporate Reputation: A Case Example
Corporate reputation emerges from the images held by various publics of an organization. A positive reputation can result in a number of beneficial consequences that ultimately facilitate better