Using Real Options Theory to Evaluate Strategic Investment Options for Mobile Content Delivery: A Case Study


With a rich fare of localized content, but limited regional media outlet channels, mobile content generates new business opportunities for Media News, a small media company with considerable growth potential. Two business models are considered: partnering with wireless service providers and strategic alliances with mobile content syndicators. First, the… (More)
DOI: 10.4018/jbdcn.2010010102


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