• Corpus ID: 220403538

Using Online Implicit Association Tests in Opinion Polling

  title={Using Online Implicit Association Tests in Opinion Polling},
  author={Alan F. Smeaton and Hyowon Lee and Niamh Morris and David Hanley},
Opinion polls have now become a very important component of society because they are now a defacto component of our daily news cycle and because their results influence governments and business in ways which are not always obvious to us. However, polling is not always accurate and there have been some really inaccurate polling results which have had major influences on the world going back to the 1930s but also as recently as just the last 3 or 4 years. In this paper we analyse the phenomenon… 

Figures and Tables from this paper



Social Desirability Bias and Polling Errors in the 2016 Presidential Election

Social scientists have observed that socially desirable responding (SDR) often biases unincentivized surveys. Nonetheless, media, campaigns, and markets all employ unincentivized polls to make

An Evaluation of the 2016 Election Polls in the United States

The 2016 presidential election was a jarring event for polling in the United States. Preelection polls fueled high-profile predictions that Hillary Clinton’s likelihood of winning the presidency was

Unconscious gender bias in academia: From PhD students to professors

  • K. Poppenhaeger
  • Education
    WOMEN IN PHYSICS: 6th IUPAP International Conference on Women in Physics
  • 2019
In an academic landscape where female physicists are still strongly underrepresented, underlying causes like unconscious gender bias deserve specific attention. Members of academia are often not

See no evil? Only implicit attitudes predict unconscious eye movements towards images of climate change

This paper examines how measures of both explicit and implicit atti- tudes to the environment relate to unconscious patterns of eye movements t owards or away from iconic images of environmental

Measuring implicit alcohol associations via the Internet: Validation of Web-based implicit association tests

It is demonstrated that the alcohol IAT can be validly administered online via participants’ home computers and indications that IAT versions performed at home were more strongly related to explicit measures and drinking behavior than were lab-based IAT version.

Neural Patterns of the Implicit Association Test

Electroencephalography has been used to investigate the time course of ERPs (Event-related Potential) indices and implicated brain regions in the Implicit Association Test, finding statistically significant relationships between D-score and early ERP-time windows, indicating where more rapid word categorizations driving the IAT effect are present.

The Sabermetric Revolution: Assessing the Growth of Analytics in Baseball

Preface Chapter 1. Revisiting Moneyball Chapter 2. The Growth and Application of Baseball Analytics Today Chapter 3. Overview of Sabermetric Thought I: Offense Chapter 4. Overview of Sabermetric

Response rates in telephone surveys have resumed their decline, Factank

  • 2019

Market research vs. marketing research whats the difference

  • Oct 2016. URL: https://www.linkedin.com/pulse/ market-research-vs-marketing-whats-difference-gaurav-somani/
  • 2016

Behavioral science tips for researchers: Are your participants being dishonest in your research

  • Jun 2015. URL: http://www.sagaraconsulting.com/new-blog/2015/6/22/ are-your-participants-being-dishonest-in-your-research
  • 2015