Using New Media to Reach Hispanic/Latino Cancer Survivors

  title={Using New Media to Reach Hispanic/Latino Cancer Survivors},
  author={Haley Justice-Gardiner and Stephanie A Nutt and Ruth Rechis and Brooke McMillan and Rainy Warf},
  journal={Journal of Cancer Education},
In the USA, cancer is a leading cause of morbidity and premature death among the Hispanic/Latino population. It is estimated that one in two Hispanic men and one in three Hispanic women will be diagnosed with cancer during their lifetime (American Cancer Society 2010). Despite this significant cancer burden, few innovative strategies for communication and outreach to this population currently exist. In 2009, LIVESTRONG launched a national outreach campaign, which utilized social marketing… 
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