Using Internet search behavior to assess public awareness of protected wetlands.

@article{Do2015UsingIS,
  title={Using Internet search behavior to assess public awareness of protected wetlands.},
  author={Yuno Do and Ji Yoon Kim and Maurice Lineman and Dong-Kyun Kim and Gea-Jae Joo},
  journal={Conservation biology : the journal of the Society for Conservation Biology},
  year={2015},
  volume={29 1},
  pages={271-9}
}
Improving public awareness of protected wetlands facilitates sustainable wetland management, which depends on public participation. One way of gauging public interest is by tracking Internet search behavior (ISB). We assessed public awareness of issues related to protected wetland areas (PWAs) in South Korea by examining the frequencies of specific queries (PWAs, Ramsar, Upo wetland, Sunchon Bay, etc.) using relative search volumes (RSVs) obtained from an Internet search engine. RSV shows how… CONTINUE READING
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