Using Interaction Data to Explain Difficulty Navigating Online

@article{Thomas2014UsingID,
  title={Using Interaction Data to Explain Difficulty Navigating Online},
  author={Paul Thomas},
  journal={TWEB},
  year={2014},
  volume={8},
  pages={24:1-24:41}
}
A user's behaviour when browsing a Web site contains clues to that user's experience. It is possible to record some of these behaviours automatically, and extract signals that indicate a user is having trouble finding information. This allows for Web site analytics based on user experiences, not just page impressions. A series of experiments identified user browsing behaviours—such as time taken and amount of scrolling up a page—which predict navigation difficulty and which can be recorded… CONTINUE READING
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