Using Hybrid Data Mining Techniques for Facilitating Cross-Selling of a Mobile Telecom Market to Develop Customer Classification Model


As the competition between mobile telecom operators becomes severe, it becomes critical for operators to diversify their business areas. Especially, the mobile operators are turning from traditional voice communication to mobile value-added services (VAS), which are new services to generate more ARPU (average revenue per user). That is, cross-selling is… (More)
DOI: 10.1109/HICSS.2010.429

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