Using Google Analytics to measure visitor statistics: The case of food composition websites

@article{Pakkala2012UsingGA,
  title={Using Google Analytics to measure visitor statistics: The case of food composition websites},
  author={H. Pakkala and K. Presser and T. Christensen},
  journal={Int J. Information Management},
  year={2012},
  volume={32},
  pages={504-512}
}
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