Using Eye Tracking to Compare Web Page Designs: A Case Study

@inproceedings{Bojko2006UsingET,
  title={Using Eye Tracking to Compare Web Page Designs: A Case Study},
  author={Agnieszka Bojko},
  year={2006}
}
A proposed design for the American Society of Clinical Oncology (ASCO) Web site was evaluated against the original design in terms of the ease with which the right starting points for key tasks were located and processed. This report focuses on the eye tracking methodology that accompanied other conventional usability practices used in the evaluation. Twelve ASCO members were asked to complete several search tasks using each design. Performance measures such as click accuracy and time on task… CONTINUE READING