Corpus ID: 59472766

Using Dynamic Electricity Pricing to Address Energy Crises Evidence from Randomized Field Experiments

@inproceedings{Ito2013UsingDE,
  title={Using Dynamic Electricity Pricing to Address Energy Crises Evidence from Randomized Field Experiments},
  author={K. Ito and T. Ida and M. Tanaka},
  year={2013}
}
  • K. Ito, T. Ida, M. Tanaka
  • Published 2013
  • Economics
  • We use eld experiments to examine how consumers respond to two dierent types of policy intervention: social pressure and private incentives. Consumers in our experiment receive social pressure that requests them to reduce electricity usage in hours when the marginal cost of electricity is high. This social pressure does not involve any economic incentive. In addition to the social pressure, our second treatment group receives dynamic electricity pricing, a strong private incentive to save… CONTINUE READING
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