Using Credible Advice to Overcome Framing Effects

  title={Using Credible Advice to Overcome Framing Effects},
  author={James N. Druckman},
A framing effect occurs when different, but logically equivalent, words or phrases (e.g., 10% employment or 90% unemployment) cause individuals to alter their decisions. Demonstrations of framing effects challenge a fundamental tenet of rational choice theory and suggest that public opinion is so malleable that it cannot serve as a useful guide to policymakers. In this article I argue that most previous work overstates the ubiquity of framing effects because it forces experimental participants… CONTINUE READING
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