Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

@inproceedings{Goldenberg2001UsingCS,
  title={Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata},
  author={Jacob Goldenberg and Barak Libai and Erika Muller},
  year={2001}
}
This paper is part of a special issue on "Emergent and Co-evolutionary Processes in Marketing" edited by James Wiley. Jacob Goldenberg is Senior Lecturer of Marketing, School of Business Administration, the Hebrew University of Jerusalem, Jerusalem, Israel 91905. Barak Libai is Lecturer of Marketing, Davidson Faculty of Industrial Engineering and Management, Technion Israel Institute of Technology, Haifa, Israel 32000. Eitan Muller is Professor of Marketing, Leon Recanati Graduate School of… CONTINUE READING

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