Users' motivation to participate in online crowdsourcing platforms

  title={Users' motivation to participate in online crowdsourcing platforms},
  author={Mokter Hossain},
  journal={2012 International Conference on Innovation Management and Technology Research},
  • Mokter Hossain
  • Published 2012 in
    2012 International Conference on Innovation…
Online crowdsourcing platforms are increasingly used to capture ideas from crowd. Global companies are adopting crowdsourcing idea to connect with and get feedback from the users. The objective of this study was to understand what would motivate people to participate to innovate in online crowdsourcing platform, and to classify different motivational factors and incentives in online crowdsourcing platform. After an extensive literature review on motivation and incentive, different motivational… CONTINUE READING
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