User experience model for augmented reality applications in urban heritage tourism

@inproceedings{Han2018UserEM,
  title={User experience model for augmented reality applications in urban heritage tourism},
  author={Dai-In Han and M. Claudia tom Dieck and Timothy Jung},
  year={2018}
}
ABSTRACTWhile Augmented Reality (AR) is increasingly being implemented across a number of industry sectors, an open issue remains over the emotional as well as experiential impacts of this new technology within urban cultural heritage tourism. Therefore, the purpose of this study is to create a tourist experience model for AR tourism applications in the context of urban heritage tourism. The data were collected through five focus groups with a total of 49 participants. A theoretical tourist… CONTINUE READING

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