User experience evaluation: do you know which method to use?

@article{Obrist2009UserEE,
  title={User experience evaluation: do you know which method to use?},
  author={Marianna Obrist and Virpi Roto and Kaisa V{\"a}{\"a}n{\"a}nen},
  journal={CHI '09 Extended Abstracts on Human Factors in Computing Systems},
  year={2009}
}
High quality user experience (UX) has become a central competitive factor of product development in mature consumer markets. Although the term UX is widely used, the methods and tools for evaluating UX are still inadequate. This SIG session collects information and experiences about UX evaluation methods used in both academia and industry, discusses the pros and cons of each method, and ideates on how to improve the methods. 
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