User-centered gamification: how to design, develop and evaluate it

@inproceedings{Klock2018UsercenteredGH,
  title={User-centered gamification: how to design, develop and evaluate it},
  author={Ana Carolina Tom{\'e} Klock and Isabela Gasparini and Marcelo Soares Pimenta},
  year={2018}
}
Gamification is the use of game elements in contexts which the main purpose is not playful and it has been widely applied in order to motivate and engage users [5][11]. However, since each user has different characteristics, the user experience during the interaction with these game elements becomes singular and it does not always have the expected outcome. Many studies point out the influence of users profile on the effectiveness of gamification in relation to the purpose of its application [1… CONTINUE READING

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