User Preference and Search Engine Latency

  title={User Preference and Search Engine Latency},
  author={Jake D. Brutlag and Hilary Hutchinson and Maria Stone},
Industry research advocates a 4 second rule for web pages to load [7]. Usability engineers note that a response time over 1 second may interrupt a user’s flow of thought [6, 9]. There is a general belief that, all other factors equal, users will aba ndon a slow search engine in favor of a faster alternative. This st udy compares two mock search engines that differ only in brandin g (generic color scheme) and latency (fast vs. slow). The fast latency was fixed at 250 ms, while 4 different slow… CONTINUE READING
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