User Loyalty Analysis Based on Data Mining

  title={User Loyalty Analysis Based on Data Mining},
  author={Guo Yuchun},
User clustering analysis is an important method for network operators to study user behavior and develop their marketing strategies.In this paper,provide a new method,Video-RFM analysis,to cluster the users of an online video system based on the RFM analysis which has been widely used in marketing planning.Cluster the users of PPTV,one of the largest online video providers in China,by Video-RFM model and find out several groups of users with distinguished behavior patterns.Furthermore… CONTINUE READING

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